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If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them.
36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2026.
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How does this relate to a service based business, the industry I’m in once the jobs been done you won’t need me again for 12-18months
Amazing
my niche has 79 customers exactly, so….
Very informative thank you for great information
"sell crack cocaine", noted.
I’m thinking you have the budget to buy clothes…
Clear and to the point. I had been confused about this for a while. Looking forward to more.
How do it do this in the security camera business?
como traduces en todos los idiomas menos en espñol?
Alex, I have a question. We’re actually getting leads, but the problem is reaching the actual business owner. The gatekeepers keep blocking access before we can even have a conversation with the decision-maker.
What would you say or do in this situation to get past the gatekeeper and reach the owner?
This is the AI method
Personalized roadmaps can be incredibly valuable for entrepreneurs looking to scale. One tip is to focus on building relationships through social media. Engaging with your audience authentically can lead to organic growth and valuable leads. Also, consider automating content creation to maintain a consistent online presence without burning out. It’s all about finding the right balance!
I’m struggling to find a way this could apply to Real Estate sales as a Realtor.
I love this “ask…because…” concept. I should use it with my next prospect.
Leads – Thanks 🙏
30:08
29:08
About get banned saying cc 😂
imagine flying coach with him man
a very good detailed high quality video, thanks a lot, Alex
🚀 Terrific strategic breakdown by E! News on tarek el moussa reveals exactly why christina hall left him | e! news. Maintaining organizational agility while staying anchored to fundamental domain principles is key as market dynamics shift.
Can you please tell me how that applies to an animation studio?
Animation tends to be expensive so offering a sample means investing money into a project without any promised ROI from it. Can you please elaborate on this?
13:40 finally something i can relate to.
I love tapping into your knowledge and energy. Just listening to this content sets a fire and sparks unlimiting beliefs.
Golden♠️
You really speak too fast lol 😅 The info was gold!
This is sooooo helping I'm really happy that I'm following you hormozi
How does this apply to a service concern .ie roofing plumbing trades?
The most dangerous mistake you can make when you lose everything is thinking the game is over, when really, you’re just building the ultimate backstory for a multi-million dollar comeback.
What about generating leads in a high trust industry like financial services?
GD I just need to start
Good Luck ❤
So much information – it’s GOLD ! Thank you Alex
I am blown away by this video. Really, thanks a lot!
I need more of Alex on my Youtube
how long is the paper?
OFFTOPIC: Those stickmans with lil money bags ahh so cute
What if you use the video as the lead magnet itself
How does this work for a p&c insurance agency. You have so many great ideas but I cant seem to think logically to apply it to my insurance agency
Most businesses don’t have a lead problem. They have a value problem. The more valuable your offer, the easier it is to attract attention. 🎯
Most businesses don’t have a lead problem. They have a value problem. The more valuable your offer, the easier it is to attract attention. 🎯