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How To Create A Complete & Cohesive Copywriting Portfolio.
What is a marketing funnel and why is it important to understand as a copywriter?
If you’re a copywriter, one of the smartest moves you can make for your career is taking the time to learn what a marketing funnel is AND how to create one for your clients.
Why?
Because the highest paying brands and businesses understand that without the right funnel in place… their offer doesn’t matter very much.
They understand that having a funnel designed to guide new leads through a buying journey is the KEY to optimizing their conversions.
And trust me, they won’t waste their time (or money) by hiring a copywriter who can’t help them accomplish that.
So if you want to impress your clients, scale your business, and increase your rates…
Then you better get familiar with marketing funnels.
In this tutorial, I’m going to break down a simple marketing funnel for you…
One that’s simple enough for any brand or business to implement.
And easy enough for even a brand new copywriter to create from scratch.
Keep watching!
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#Copywriting #MarketingFunnel #CopywritingTipsForBeginners
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what if a customer leaves before signing up on the landing page? We don't have the leverage of writing emails the way we did if they had left at the sales page because at this stage, we already have their email address- an asset we didn't have at the landing page stage. Does that mean we've lost a customer forever? or do we hope on our ads to bring them back to the funnel with the hopes that they will sign up this time?
Building a solid copywriting portfolio is crucial. Consider including diverse samples that showcase your versatility and client work to attract more opportunities.
Help! I’m stuck in a funnel!
Thanks for the great video!
I'm from Bangladesh 🇧🇩
She's excellent at communicating. Good job Alex.
good information
How does a lead go from giving their email on the landing page to being on the sales page. That wasn't clear.
This just 11 mins 😯, but it answered all my questions and cleared my doubts.. Thanks Alex.
Alex Cattoni, I AM BACKKKKKKK!!!!
It's a modern chain letter or automated door to door salesman spiel.
nice! thanks
I was searching for it now I got video by my favourite girl 😚😚
perfectly explained video… good on you… seriously!
Lost me halfway
I felt like a detective solving a case. Victory.
Absolute perfection, what a tutorial!
You are Amazing ❤
First alex hormozi now found Alex cattoni haha
This was masterfully explained, phenomenal job!
The clarity here is off the charts!
Your training on marketing funnel is self explanatory
Plugging holes so they don't escape the funnel 😅
You know what…
This is the most detailed and VERY COMPREHENSIVE explanation of Marketing Funnel.
I'm new to business and have few ideas with regards to what is Funnel. But HEY LOOK!!!
It was posted 3 years ago and still valuable up to this point!!!
Thank you so much!!
Really informative! Thank you
Marketing Funnel 2025.August.Vid.JawDrop. you ,.whole ❤️
Man, it all feels quite manipulative
Thank you for adding captions – very helpful!
I'm applying these tips to my Etsy store right away.
I wish my boss would watch this lol.
good
Subscribed immediately after watching this.
good
good
wow…I am so glad you were the second page that I saw in regards to explaining what a funnel is….this was explained to the 'T' and thank you for using visuals…it made the process to understand so much simplier
That hook at the beginning was genius.
Great for beginners and pros alike.
This is the most approachable and actionable explanation I've seen! The clarity you provide makes building a funnel feel attainable, even for a small business owner like me.
Who else is starting their business in 2025?
So clear. Funnels are finally making sense.
Wow, loved the visual funnel examples. Straight to the point!
Most beautiful marketing funnel I've ever seen❤
The breakdown of each funnel stage made so much sense. I can now see where my leads are dropping off.