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If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them.
36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2026.
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I just got comfortable talking to the camera, Editing 😢
The 4 hour work week is exactly what he is talking about
Thank you, great content, I’m always replaying to get every word in because so much of it is so valuable! 😅
You people is crazy😭
Are we able to get a video of raw takes of Alex shooting ads. I feel like it would really help my process of shooting ads.
My problem is that I'm terrified of speaking to the camera
Some of this I agree with but other stuff just sounds like micro managing. And I think you lose teams that way.
What if your a music artist and want to sell your music / brand
The hardest part of scaling content is rarely coming up with things to say. It is the administrative weight of taking one core piece, formatting it for different platforms, adding media and subtitles, and keeping a consistent schedule across channels without adding headcount.
The truth sells the most!
I am watching so I can learn your strategy. We have 50+ subscribers but we want to grow more. We need to start posting more
Thanks for the video. Please enable auto translate. I need to share with someone who doesn’t speak English.
I am waiting for that one book launch which is called as
100Mn$ content or
100Mn$ personal brand
Like the comment and signal alex if you also want this 👇
But what if we're not a ruthless non-human villain with no empathy?
This video should be watched ad nauseam until we don't learn anything..Gold
That's the new trend picked by algorithms – the more real you're the more you get attention.
Question for the people: does quality of content matter if you don’t have authority in the domain? I am a heavy duty mechanic that’s launched a software company for heavy duty workshops. I’m worried if the quality isn’t there I won’t be taken seriously…. What do you think?
He always delivers the best
Turnover rate must be insane over at his sweatshop 😂
This was a good one liked the second half the most
Alex just got 500 color graders fired
You should tell this to your friend Chris Williamson 😂
This whole video is a master class of how to keep contributing to enshitification. Hit up your vendors every hour? Corporate exec vc mindset has rotted your brain.
How would you go about selling high-quality video production then? I have a production company. Don't think I can afford making bad videos to promote my skill to make good videos.
Sent to my tesm
maaaan, i just love this man so much (and his wife lol
i'm so blessed to be able to learn from him i'm gonna start noting this down in my daily gratitude journal lol
The most valuable advice right here
Ok I guess we’re just ignoring the fact that the world is leaning like 30. degrees in the background.
That is the whole game! You just called me out because truth is my only game 😂
New favorite video
This is my favorite video.
As someone who does video work and very much dislikes color grading and thinks it’s totally unnecessary. I love that you called this out. Casey Neistat, arguably the best vlogger ever doesn’t even color grade.
6 minutes and I finally got the information I was looking for the last 3 yrs…✨✨
50 seconds and I loved each sentence. I've
“Should people talk about happiness??”
Alex:
Noooo!
How can this make so sense !!
Getting ahead of the algorithm starts with understanding where social media is actually heading. Great insights!
After dealing with stuffed sinuses the past 6 months, I feel this man’s pain, he always looks like how I feel.