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If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them.
36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2026.
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I like that style and I am a business owner. Good video!
Lady here, we need our own group lol, the Alex following females
lol I must be one of those females
Social media masterclass 💯
THANK YOU
I don't watch your video but I not a business owner
Thanks so much for this
I like the style and Im not a business owner.
I love that style of having business owners and irl feedback from you. And Yes, I am a business owner.
I like that style, I’m working on becoming a business owner, and I’m female! 💕
Hello. I am watching your video. I am an Avid NY Giants fan. I was hoping to pick your brain a little bit more on what i am looking to do. Trying to start content creating
i like that style and im a business owner
Great insights on the difference between attention and influence. Could it be that learning where to put our attention is one of the earliest forms of independence?
This is absolutely gold brother thank you so much for sharing
Loved it ! I am a business owner 🤌🏽
I like that style and I’m a solopreneur 👍🏾
Hi! Quick question: Where do you do your lives?
I'm a business owner, I've never even seen that style of video from you and I have watched a ton of your videos for years, I've read all your books too. And yes I can tell you without even having to go watch it, that I would love that style of video. Now I'm going to have to hunt for it on your channel.
Love the style, business owner
I want to know if making video by showing your muscles is a thought out strategy or a as just random?
Loved this content, SPCL is going to be my new approach it makes sense. People want truth! Profound. 🫡
I like it, and im a business owner
guru
he talks to fast 😅
This man is making generations 🫶🙏
W
You have the freemason logo behind you
14:24 Alex, No. And I know YouTube wants long-form watchers to watch short-form; the audience are fundamentally different.
On YouTube, it's might be the opposite on TikTok, where the same person would engage with short content than longer on TikTok,
so it's best to create for these two audiences.
Really useful advice—most people already know the basics, but the ones who execute them consistently are the ones who actually get results. 🚀
I like the style and I’m a business owner !
Love that style and I am a business owner!
Najlepszy
this is exactly what i needed for my plans
finally some real advice for social media
SPCL is cool but i’m stuck on “Status” without sounding like a tryhard. does SeoLab Agency look at that kind of vibe stuff for brands too?
Interesting perspective. I actually came across a similar concept through one of your videos. While analyzing it further with AI, I discovered something even more valuable than the content itself—the roadmap behind it.
The video explained the idea, but what stood out to me was the strategic thinking: positioning, digital product planning, and how knowledge can be structured into a scalable asset.
That observation eventually inspired me to build a channel focused on decoding patterns, systems, and business lessons from real-world examples. Sometimes the biggest value isn't in the information itself—it's in seeing the framework behind it.
And now my second step managing the social media hope i will found Good stuff…..
For previous work.
❤🎉
👏👏👏👏
def gonna try this out soon