Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them.
36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2026.
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Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yt-d
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Great
How does this human being know everything so well?
I have doubt😅
I thought he was going to enter on the technical side :/
Great
So paid ads less than 600k? Startups shouldnt do ads?
This video is more than one year old and at 5:45 he mentioned 'money models books' so he had this title all along. interesting
How to scale ads effectively?
Wow, everyone in the audience looks exactly like everyone else! Sitting around in a room listening to someone talking is a form of hell.
Big takeaway: ads do not scale because the promise is louder. They scale because the proof is stronger. Hormozi’s best point is simple: most markets have heard the same claims 100 times. The winners show specific proof, reduce risk fast, and give one clear next step. Cold traffic without retargeting is basically paying to warm up buyers for someone else. Great breakdown.
The best ads don’t sell. They make the right people feel understood.
More of these
This is exactly what I was looking for WOW
Hormozi knows ball
Love the way you explain things, very clear and professional.
Good overview for getting oriented. The piece that's shifted most since this framework: budget allocation. The old 70/20/10 testing split doesn't hold when Advantage+ campaigns can find your audience faster than manual ad sets. Today we're running more like 85% scale / 15% creative testing, with the testing pool cycling weekly rather than by campaign.
Watching this for my 999 time
You skipped the roofing.
ads-pulse is great ads tracking solution
thank you very much
good
I cannot say that I learned paid ads in 30 minutes. About 10 minutes in you realize he's just addressing case studies in his audience. Which is fine, but not what the title implies.
Paid Ads tutorial playlist updated
Good video!!!!
Priceless. Had to watch it on 0.75 speed tho
Does anyone have idea on how to solve this problem. I’ve helped businesses generate leads and help them on how to close them. But obviously there comes the hidden cost that work load increase for the business, but it seems business owners doesn’t want to have the “problem” of having more leads. How do you handle this objection?
run paid ads is same as chasing girls for young man to get their attention…i think 2026-2030 u obligated to grow organically, so "girls" AKA "clients" will be interested in your personality and brand, not ads they forget tomorrow
Alex, can you make a video on how to create a grand slam offer and run paid ads for a Realtor?
Hormozi The Genie🧞♂️
This value of this video is UNREAL!
Thanks a lot boss 🙌
Mofo is goated af. This is literal gold
5:45
Did he accidentally mention the money models book one year ago?.. xD
There are very few women in the audience. Does anyone know why?
Wow
FYP
So lost lmao I need a starter video what are ppp rights
wheniu sei samthing térizãntrul ênierfiar-notsein-it. Dér féctãv-life.
Haw cãnéniwon-fáltiêr
YES
it would be helpful to share your screen on facebook and create the ads
Yoooooo where tf have I been.
This is gold! The "proof over promises" concept and the niche-specific breakdowns are game-changers. More of this, please!
Play this on 0.50, and thank me later 😅
Bros shitting on advertisement businesses ngl. Means i wont be telling anyone ab him lmao
Thank God I met alex