The Differences Between Facebook Ads and Facebook Marketing

Welcome back, aspiring entrepreneurs and go-getters! I’m DK, and in this blog post, we are going to learn the differences between Facebook ads and Facebook marketing. My mission on this platform is simple: to educate you for free.

I draw inspirations from thought leaders like Gary Vaynerchuk and Iman Gadzhi, known for their no-nonsense, high-impact teaching. I’m here to deliver free and full courses packed with concise, effective lessons that cut through the noise. There is zero purchase necessary for any courses, and my sole purpose is to grow our community, spread wisdom, and grow my social presence. For this journey, I will need your help to like, comment, and share. So, if you find value in what I’m creating here, show some love, spread the word, and let’s reach new heights together.

Understanding Facebook Ads

Facebook ads mean that you have to pay in order to reach people. In this post, you’re going to learn how to do Facebook marketing, which means learning how to reach people organically without needing to pay for it. Of course, this comes with some advantages and disadvantages, and I’m going to show you exactly what those are and what you need to know before starting to market with Facebook.

Why Do Facebook Marketing?

First of all, there are two main reasons why you would want to do Facebook marketing, and you should check one of those two reasons.

Building a Community

Facebook is where people go to talk to their friends, share memories, and put out pictures of themselves. It’s a very personal platform that’s been around for a long time. This is amazing because if you can succeed in marketing on Facebook and get in contact with these people, you’re going to have a more personal connection with them, building a deeper relationship. This is perfect for building a community.

A community allows you to take all of your most dedicated customers, or soon-to-be customers, and put them in a Facebook group. You can build deeper and deeper relationships, giving them more and more value, and turning them from single potential customers who buy from you just once into lifetime customers who are going to love your brand and buy from you again and again. We are going to talk more about the power of building a community with groups, why you should do it, and exactly how to do it later. But that is one of the two reasons why you should be using Facebook marketing to build a community. If you already have a community on your website or elsewhere, then don’t bother building one on Facebook. But if you don’t have a community yet, Facebook is the place to build it.

Target Audience on Facebook

The second reason to do marketing on Facebook is because your target audience is on Facebook. If you don’t know who your target audience is, you can click on the video here and learn how to conduct the most effective target audience research using ChatGPT within 10 minutes. If you have already done your market research and your target audience persona, and you know that the people you are trying to target are actually on Facebook, then it makes a lot of sense to be marketing on Facebook.

Now, if you already have a community elsewhere and you know that your target audience isn’t specifically on Facebook—they might be on other platforms or they might be spread out a little bit everywhere—then I would recommend that you skip marketing on Facebook. And here is why.

The Challenges of Facebook Marketing

The truth is Facebook marketing is the most difficult platform to do organic marketing on. Almost everything they do on Facebook is to prevent you from pulling people away from their platform and reaching new followers—pretty much the exact thing that we are trying to do as marketers. When you make a post on Facebook, it’s not going to reach new people. Even for those who have liked your Facebook page specifically, your post will only reach about 2 to 6% of those people, which is a minuscule amount. So even if you have hundreds of thousands of people, you are only going to reach a few thousand people.

Because Facebook wants to keep people on Facebook for all the reasons we have spoken about before regarding advertising and Facebook users being the product, Facebook will prevent you from pulling people away from their platform and to your website. So if you make a Facebook post and you include a link to another website in that Facebook page, they will limit your reach even more. That means that you can have hundreds of thousands of people following your page, make a post about a blog article, a new product that you have, and post it onto your Facebook to your followers, but it’s only going to reach about maybe a few hundred.

Should You Skip Facebook Marketing?

That means that marketing on Facebook is extremely difficult and extremely limited. So unless you are looking to build a community and/or know that you have your target audience specifically on Facebook, I strongly recommend that you skip doing Facebook organic marketing altogether. But if you fulfill one of these two criteria, in the upcoming posts, I’m going to show you how to build an amazing, dedicated community and how to severely improve your marketing by using that community.

I’m going to show you six different strategies to improve the reach on all of your posts so you never get stuck with that 2 to 6% or lower percentage of reach to your followers. I’m going to show you the best strategies to increase it, to make sure that you get new followers, and I’m even going to show you strategies for reaching people who are not following you so that you can get even more followers in an even bigger community.

Click here if you want to learn how to get your first customer in 2024 by conducting a 10-minute effective target audience research.

This is all for today’s post. Thank you all for staying to the end. Kindly like this post if you have learned anything from me and comment any questions you have. Have a nice day! Till next time.