Learn the basic principles of conversion optimization starting with the most important thing: Research. Peep Laja, the founder of CXL, outlines the process for doing research (following the ResearchXL framework), and what you need to know to get started testing and optimizing.
👀Are you ready to level up your conversion optimization game?
Gain the skills you need here
👉http://bit.ly/learn_conversion_optimization
You’ll be glad you did.
About this FREE COURSE:
Conversion optimization – when done right – is a systematic way to convert browsers into action takers (leads, buyers). It’s about making more money and growing the business without investing additional resources into acquisition.
In order to improve your conversions through optimization, you need a conversion research process. Research that tells you where are the problems, what the problems are and why those problems are problems, to begin with.
You can’t improve your site much just by looking at it. You need to start by asking business questions about user needs and behavior, you need to measure everything people are doing. The data that you get from this will help you answer those questions, and the insights will lead to hypotheses.
Once you have hypotheses derived from data, you can start running intelligent online experiments and finally start getting the results you want. That’s the real way of doing conversion optimization. And this free email course will teach you how.
About Peep Laja:
Peep Laja is the founder of CXL. He’s a renowned conversion optimization champion, was nominated as the most influential CRO expert in the world.
After running the CXL agency arm for 5 years, he started CXL Institute where data-driven marketers get trained.
Over the last 20 years, Peep has worked in web development, marketing consulting, B2B sales, SEO & PPC and SaaS.
We help marketers become better at all things data-driven. Blog, training programs, and agency services.
https://cxl.com/
#conversionoptimization #cxlinstitute #peeplaja
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This was super clear. Instant follow.
Clear and to the point. Makes the whole setup feel less intimidating. Really helpful, thank you.
Important Timestamps
Lesson 1: What is Conversion Optimisation?: 0:53
Lesson 2: Conversion Research: Technical Analysis 6:58
Lesson 3: Conversion Research: Heuristic Analysis 16:53
Lesson 4: Conversion Research: Digital Analytics 24:48
Lesson 5: Conversion Research: Mouse Tracking & Heat Maps 33:12
Lesson 6: Conversion Research: Qualitative Research 38:11
Lesson 7: Conversion Research: User Testing 44:47
Lesson 8: Testing: 50:14
Rusty Mission
thanks allot brother
Davis Helen Gonzalez Sandra White Amy
Williams Linda Wilson Sharon Taylor Patricia
Quality content. Thank you.
Thanks, Jason Statham!
"opinions are like assholes, everyone got one and it stinks" – Thank you for that line 😀
You are legend, I am just starting my CRO agency and this stuff is gold, thank you very much for sharing you knowledge.
Wow! Dude🥵 This video is a pot of gold! Thanks king
Absolutely awesome course, well done. One conversion tip for you – skip the foul language and nasty analogies – big turnoff – and i swear like a sailor myself! Thanks for the knowledge.
I know this video is two years old, but I think people buying on mobile at these times is waaaaay more common nowadays 👀
"Opinion is like an asshole, everybody's got one and it stinks" – Peep Laja 😂
I am going to buy your mini-degree program on CRO after watching this great course 💯
Thanks for the valuable content.
Can’t believe a free video on YT is going to make me rich. What a time to be alive bro
Great video. Thanks!
WOW! this video is super detailed. Thanks for this
This was AMAZING! Incredibly in-depth and really helped me to understand the ins and outs of CRO. Thanks Peep!
OMG, this free course is much more valuable than a hundred paid CRO courses out there. Thank youuu Peep!!!
The most badass Conversion Optimization video on YouTube. Bang on Peep!
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