*SEO has changed. Here’s what you need to know in 2026*: https://social.semrush.com/4gCI10D
SEO audits are the single best way to identify what’s holding your performance back.
🎯 Enroll in our FREE SEO tool courses ►https://smr.sh/KOK
Here’s what I’ll cover in this video:
00:00 Introduction
01:09 Keyword audit
08:39 Technical audit
17:18 Content audit
21:08 On-page SEO audit
22:43 Backlink audit
The goal of this process is to find every possible SEO opportunity that exists on any website. And Nathan Gotch will explain that for you.
Check out more great SEO training here ► https://www.youtube.com/playlist?list=PLV7hU9BBDbaQettvngLxgNDuZXVgO-_eI
And here’s the cool part:
I’ll be using a real-life example (from a personal injury lawyer) to demonstrate.
So get your favorite note-taking device and get ready to learn one of the most important parts of an SEO campaign.
NEXT STEPS…
1️⃣ Watch the video until the end because each part of the SEO audit process builds upon itself.
2️⃣ Drop a comment below with “”Let’s Do This!”” to show me you’re excited
3️⃣ Like the video if you’re getting any value.
4️⃣ Subscribe because you’ll get first access to the next video in this free SEO mastery training course ► https://www.youtube.com/c/semrush?sub_confirmation=1
5️⃣ Watch the entire free SEO training series: https://youtube.com/playlist?list=PLV7hU9BBDbaQ-j5ZeICBG7dUtOn48Zoaq
***************************************
More awesome free SEO training:
SEO for Beginners: Rank #1 In Google ► https://youtu.be/mvLI96mxx0o
Keyword Research Tutorial: 3-Step Process (for Beginners & Pros) ► https://youtu.be/cAUeS0to3PQ
The Proven 6-Step SEO Strategy ► https://youtu.be/N0bbTH9G4OU
Become an On-Page SEO Genius ► https://youtu.be/NS0v8JbRjho
How to Create SEO Content (That Actually Ranks!) ► https://youtu.be/gW7w1b2Ds0w
Ultimate Backlinks Guide (+ 3 Awesome Link Building Techniques) ► https://youtu.be/gcEE-hG466c
***************************************
➖
The opinions of the speaker are his own and might not match the opinions of Semrush.
➖
Propel your career forward with Semrush Academy ▶︎ https://smr.sh/KON
Explore Semrush’s blog for top marketing insights ▶︎ https://smr.sh/KOO
Start your FREE TRIAL of Semrush ▶︎ https://smr.sh/KOM
➖
KEEP IN TOUCH!
FB: https://www.facebook.com/SEMrush/
Instagram: https://www.instagram.com/semrush/
X: https://twitter.com/semrush
LinkedIn: https://www.linkedin.com/company/semr…
➖
#seoaudit #SEO
source
03:18 The point about validating assumptions before scaling stood out. We ran a similar test within the Grow More Gaze team and found that a small audience segment produced more actionable data than a broader campaign. That moment matters because it shifts focus from volume to learning speed, which often improves decision-making and resource allocation. #DigitalMarketing
You are wrong about the URL folder structure leading to keyword Cannibalisation. That's simply not true. It is actually good to have a logical url structure like that.
Comprehensive SEO Audit Guide: Perfect for Beginners! is a great starting point, but pairing it with RankerX makes it even more powerful because it automates backlinks, boosts rankings faster than manual SEO, and delivers real, measurable growth, turning your beginner audit efforts into actual top-ranking results.
Let's Do This!! Concise and structured training approach. Nice vids sir.
Tanks to brief of seo.
Great intro for beginners — clear and easy to follow! We’ve actually done full SEO audits for real clients and documented the entire process on our channel using real-world examples. It’s always interesting to see how even basic fixes can lead to major ranking improvements. If you’re just getting started, those case studies might give you some helpful perspective too!
2:55 geo-targeted keywords
6:35 intent mismatch
13:55 keyword cannibalization
15:43 Screaming Frog
This is exactly the simplified, actionable guide I needed to get started! Can't wait to dive into the Semrush integration and build a strategy with video #4.
Nathan, thank you! perfect guide and explanations! I was wondering if for next videos, would you please talk a little bit slower. I will appreciaye a lot! Thanks
Thanks for the clear and actionable steps, Nathan; SEO audits feel much less intimidating now! I'm particularly excited about the Semrush integration and how it streamlines the whole process. Patiently waiting for video #4 to see how to turn this into a comprehensive strategy!
Nathan, you've made SEO audits feel less like a chore and more like an achievable goal! I'm especially excited about the Semrush integration and how it streamlines the process. Eagerly waiting for video #4 to put all of this into a solid strategy!
Finally, an SEO audit that makes sense! Looking forward to video #4 to turn these insights into a winning strategy. Thanks for making SEO accessible, Nathan!
Finally, an SEO audit process that feels achievable, even as a beginner! The Semrush integration and clear steps are game-changers. Can't wait for video #4 to build a winning strategy.
This is exactly what I needed to demystify the SEO audit process! The Semrush integration looks super helpful, and I'm looking forward to video #4 to start building my strategy. Thanks for making SEO accessible, Nathan!
Perfect for beginners, indeed! The clear step-by-step breakdown makes SEO audits far less intimidating, especially the Semrush integration. Looking forward to video #4 and finally creating a strategy.
This is a great starting point, Nathan! The explanations are so clear, and I appreciate the actionable steps. Definitely looking forward to video #4 to build a strategy based on this audit.
Fantastic walkthrough, Nathan! The clarity you bring to SEO is truly remarkable. Eagerly anticipating video #4 and strategizing with Semrush!
As a newbie to SEO, this video really made auditing my site seem achievable! Looking forward to video #4 and finally crafting a strategy I can stick to.
Finally, a beginner-friendly SEO audit that doesn't overwhelm! Looking forward to implementing these strategies and seeing real results. The Semrush integration is a game-changer!
Nathan, this is exactly the kind of actionable guidance I needed to kickstart my SEO efforts! The way you break down each step makes the whole process less daunting and more achievable. Looking forward to video #4 and finally creating a solid strategy!
Nathan, your teaching style really shines through – even complex SEO concepts feel approachable. Thanks for providing a solid foundation for beginners like me to build upon!
Just subscribed and hit the notification bell! Can't wait for video #4 and to finally have a solid SEO strategy in place, thanks for the clear breakdown!
Excellent video, Nathan! The Semrush integration really makes the audit process feel manageable and the clear explanations are a huge help. Looking forward to putting these techniques into practice!
Nathan, this is gold! Thanks for breaking down the audit process so clearly, even for beginners. Eagerly waiting for video #4 on developing a winning strategy!
Thank you so much for this video. It was very instructive.
Thank you so much for this video. Very informative.
Very interesting
Very informative
Very informative
Thank you very much so much for this video. Very interesting.
Informative.
Thank you so much for this video. It was very interesting.
Thank you.
It’s always law firms with these SEO specialists. Every time! 😂
This was probably one of the best videos I've ever seen on this topic. Nathan Gotch is likely the main reason. The man is a legit SEO and master communicator.
the first part of the video is life change thank you very much I am just living one of the case that you mentioned and I am going to do what you say about it
This is not for beginners.
Halo, Can you tell me the name of the extension that next to extension Grammarly, please
Hi
If my website is an econ website and has different categories and sub categories, how will I design the url structure. Please help me to structure. Should I go with the breadcrump architectures or not
Thank you for this useful information
Why you need to speak so fast??? It is irritating
Best hair transplant video ever. Thanks for sharing this video.