Learn SEO in 2026 and rank on Google + AI search (ChatGPT, AI Overviews, and more). Full step-by-step tutorial + 30-day action plan.
Want to learn SEO in 2026 and start ranking in Google Search, AI Overviews, ChatGPT, and other AI search engines?
In this complete SEO tutorial for beginners and marketers, you’ll learn how search engine optimization really works today — from keyword research and search intent to on-page SEO, technical SEO, link building, content creation, and AI search optimization.
This video breaks down how to rank your website on Google, how to build content that matches search intent, how to create topic clusters and money pages, and how to improve your visibility in the age of AI-powered search. If you’re a business owner, marketer, content creator, or SEO beginner, this guide will help you build a practical SEO strategy that works in both traditional search and AI search.
Whether you’re trying to learn SEO for beginners, improve your content marketing strategy, grow your organic traffic, or understand the future of AI search, this video will walk you through the full process step by step.
If you found this helpful, subscribe to Surfer Academy for more videos on SEO, content strategy, AI SEO, and organic growth.
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🎓 Get access to FREE AI Search Optimization Masterclass & learn everything about AI Search Optimization: https://surferseo.com/academy/ai-search-optimization-masterclass
🎓 Watch this next:
– ChatGPT vs Claude vs Gemini: Which AI Is Best for SEO?: https://youtu.be/APKFGK85-oE
– How to Get ChatGPT to Recommend Your Brand Over Competitors: https://youtu.be/TsjS69LLKOk
– How to Dominate AI Search Results (ChatGPT, AI Overviews & More): https://youtu.be/bhTo8fDmr5I
– How to Rank #1 in Google in 2026: The 3-Step SEO Playbook: https://youtu.be/RyM81wyJS7c
– Optimize your content strategy: https://www.youtube.com/playlist?list=PLIFsF79cQFAJ4kCsjxF4pbV1BRaShAb_A
🔗 Check out Surfer: surferseo.com
👉 Subscribe to Matt’s channel: https://www.youtube.com/@mattkenyonSEO
Have questions or feedback? Drop a comment-we’d love to hear from you!
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⏱️ Chapters:
00:00 What is SEO?
05:33 Mastering Search Intent
10:00 Finding the right keywords
23:43 Creating content that ranks
30:06 On-Page SEO
35:24 Backlinks
39:37 Technical SEO
41:34 AI SEO
48:02 30-day Plan
50:02 What’s next?
#SEO #SearchEngineOptimization #AISearch #ContentMarketing #GoogleSEO
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Quick test for you:
Search your main keyword in Google AND in ChatGPT.
Are you showing up in either?
If not — that’s exactly what this video is meant to fix.
Drop your niche below👇
Google's also search for is not always what people search for. I witnessed times and times again when google simply swaps what you type in the search box and simpy appends features to it at the bottom, claiming "people also search for". Nevertheless, thank you for your valuable video
Legend 🔥
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Is there any free online tools to help me? My biggest competitors are now tesco, asda, sainsburys ect. This wasn't a issue 5-10 Years ago, they are now taking over my space. Im new to seo so I just want to have a look about before purchasing plans ect 😊
Very helpful video 🎉❤
Everything is clear. Brief and clear. No water. Thank you)
Everything is clear. Brief and clear. No water. Thank you)
Really clever explanation and no unnecessary verbiage! Respect! + subscription
After I learnt SEO in depth today is the first day I’m meeting an honest deep SEO tutorial. Well explained. Thank you so much. And this came at the right time.
Well thankd
You putting this up for free is actually clutch – praise to you
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
So well detailed and thoroughly explained. Thanks Matt!
Everything is clear. Brief and clear. No water. Thank you)
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Thank you for creating the video – likes Unequivocally !!!!
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
The way you cooked Bing lol 😂
🤝👍
Hail to the King Matt…This is fantastic stuff for beginners like moi. Thank you so much Matt!
ps. if you could direct me to "local SEO" content that you might've produced or that you are fond of, I'll be forever grateful! 👑
Everything is clear. Brief and clear. No water. Thank you)
Clear and understandable, I wish there was more information like this.
Thank you. Very helpful content!!!
Thank you for creating the video – likes Unequivocally !!!!
Fantastic guide! So many marketers are panicking about AI Overviews and chatbots killing organic traffic, but this video perfectly demystifies the reality: traditional SEO foundations are exactly what feed these large language models
google every people ask please clarify
Interesting perspective! Have you considered how the rise of multimodal AI might affect search rankings going forward?
Everything is clear. Brief and clear. No water. Thank you)
The multi-surface angle is what makes this actually useful ranking on Google is one thing but showing up in AI Overviews and LLM answers is a completely different game. Been trying to get my head around this for months. Started using Androva for the content side and the structured output piece finally clicked. The internal linking section alone was worth watching.
Great Video. Thanks a lot.
Poor Bing 😅 Thank you for all this info! Working bottom-to-top for one cluster at a time makes SO much sense.
Everything is clear. Brief and clear. No water. Thank you)
Everything is clear. Brief and clear. No water. Thank you)
Im still watching this video im on the 10mins, and i read some comment and now im continuing to watch this video til the end. will write an update after i finish watching. but man this 10mins of watching your video i have a lot in my mind how to start my SEO. thanks in advance
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Good stuff. Thank you for this
The distinction between traditional SERP rankings and securing citations in AI Overviews is huge. Optimizing money pages specifically for generative answers rather than just chasing organic blue links is definitely where modern SEO is heading. Tracking brand mentions and contextual relevance seems like it will soon matter just as much as domain authority. Appreciate the clear, actionable breakdown of how search behavior is shifting. Great insights here for anyone updating their content strategy!
Getting people to your website is one thing. Getting that attention to covert into sales is another thing altogether.