Cost per click (CPC) is a term used in paid advertising to demonstrate what an advertiser pays every time their ad receives a click. CPC is an important metric to understand – especially if your marketing goal is conversions. Lean more about CPC, why it’s important, how to calculate it, and how to get the most out of it in this episode of Marketing Decoded.
Check out the full article ► http://bit.ly/3XfTW8l
🎞 Here’s what will cover in this video :
0:00 – Intro
0:27 – What is cost per click?
0:37 – Why it’s important
1:15 – How to calculate CPC
1:45 – Tips to improve
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• Marketing Decoded ► https://www.youtube.com/playlist?list=PLTkWFRcH27jwnHkA2oqxLpZHQ2WKg66nb
🚀 Resources
• 20 Must-Know App Metrics In 2023 ► http://bit.ly/3V6QjQ8
• Mobile Advertising 101: Everything You Need to Know ► http://bit.ly/3TWW7uG
📝 Related Key Terms
• Cost per action (CPA) ► http://bit.ly/3XkqDBs
• Click through rate (CTR) ► http://bit.ly/3OlqzgK
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#advertising #digitalmarketing #mobilemarketing
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Great overview of CPC! Focusing on ad relevance and landing page experience seems like the most effective long-term strategy for sustainable cost reduction.
Excellent explanation of how quality score impacts CPC and actionable strategies for improving it! I'm excited to try refining my landing pages to better match ad intent and see if that lowers my costs. Thanks for the practical advice!
It was very instructive
Clear and concise explanation of CPC! Understanding the factors that influence it is key to optimizing ad spend. Definitely bookmarking this for future reference.
Thank you very much so much for this video. Very interesting.
Thank you so much.
Thank you so much for this video. It was very informative.
Thank you so much.
Very instructive
It was very instructive
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