Display ads are online ads that use visuals like images, videos, and animations to grab attention. Unlike billboards or print ads, they don’t just build brand awareness—they drive action. Click a display ad, and you’re taken straight to the advertiser’s site to learn more or make a purchase.
In this video, Keaton walks through what display ads are, how Wired Magazine and AT&T pioneered to very first banner ad, popular formats, and how the display advertising ecosystem works.
Want to learn more? Check out our full article:
https://www.adroll.com/digital-advertising/display-advertising
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